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Plumped-up eyelids and pale skin, tippled pink…..

But the Renee Zellweger of Bridget Jones’ Diary has been replaced by a new Renee – let’s call her Wellzeger, who is tanned and taut and athletic enough to be Australian (in an Elle Macpherson kind of way).

When Ms Zellweger premiered her healthy new look at the Elle magazine Women In Hollywood awards last week, there was much talk of the ‘work’ she had (had) done to achieve it; although she said she was looking better simply because she has learned to live better.

Take your pick, but there is no doubt about the demand of the day: by any means necessary, make me an icon of ‘wellness’; let me exude the idea of rude health, or I may never work in this town again.

Meanwhile, in the pages of Interview magazine…..

Wasted. Blasted. Playing at being brain dead. A bevy of expensively attired legs, bums, breasts and pouty lips splayed out on the filthy floor of a concrete bunker. Slack limbed and glassy eyed, models acting as mannequins in a pantomime of silk and squalor.

The flipside of ‘wellness’, but no antidote; rather, Fabien Baron’s ‘Wasted’ fashion shoot only shows that today’s cult of health and wellbeing is capable of moving in mysterious ways – up to and including its opposite.

Cut from the cult to the case Dr Stella Adadevoh, who died of Ebola after she herself prevented the disease from spreading through Nigeria.

When Patrick Sawyer, a recent arrival from Liberia, was admitted to Dr Adadevoh’s clinic suffering from ‘malaria’, she refused to believe him; more importantly, despite his protests and threats she refused to let him leave the clinic until tested for Ebola. Thetests proved positive and the good doctor was duly rewarded with a dose of the deadly virus.

Dr Adadevoh died alone – though her husband and son were nearby, they were obliged to remain behind a closed window – in a disused TB hospital set aside for Nigeria’s Ebola patients. But thousands if not millions more Nigerians have survived because her decisive action succeeded in limiting the spread of the disease.

Compared to the plentiful play acting over health, this woman who in one bold move lost all her wellbeing and her life along with it, stands out as a sterling example of how to live.